IN 2012 Dev Hynes helped write and produce two of the decade’s most defining songs.
Sky Ferreira’s ‘Everything Is Embarrassing’ and Solange’s
You can hear what would become hallmarks of Hynes’ Blood Orange project all over the two tracks, and yet they still remain the most overtly pop-centric songs he’s ever been a part of. (No small feat considering Hynes has also written and produced for Carly Rae Jepsen, Haim, and
While Blood Orange songs haven’t aspired for such an obvious pop nirvana again, the two songs remain (perhaps unfairly) the barometer of which Hynes’ work is measured against.
All Swan, No Song
NEGRO Swan, Hynes’s fourth studio album under Blood Orange, is a significantly more esoteric listen.
With transgender activist and writer Janet Mock appearing as the album’s narrator on several songs throughout, the album is less concerned with making the listener dance and more interested in relating the thematic concern and narrative of anxiety and depression as a person of colour in the modern world.
Negro Swan is a transposition of Hynes’ grey, unhappy childhood memories in East London.
Hynes’ delicate, worn-out falsetto isn’t the voice this type of songwriting would usually utilise, but it also gives the music a lived-in, expansive feel.
“First kiss was the floor” is the first hook we hear on the album (on the genre-hopping
Hynes’ virtuosic guitar playing has always been his not-so-secret weapon. Think of the chicken-scratch riffing on 2013’s
Instead, Hynes opts for a curiously muted instrumental palette, such as the blocky electric piano chords that bookend
FOLLOWING the bright, vibrant sonic diaspora of the most recent Blood Orange records – 2016’s Freetown Sound and 2013’s Cupid Deluxe – Negro Swan is a transposition of Hynes’ grey, unhappy childhood memories in East London. However, the production is also curiously one-note, considering Hynes’s considerable talents writing and producing across several genres.
Negro Swan also suffers when Hynes takes the focus off himself – from an incongruous guest verse from
‘Out Of Your League’ works because Hynes are Lacy are both comfortable to cede the spotlight – unlike A$AP Rocky. His phoned-in “pussy talk” verse on
Is It Easier Being Max Martin Or Taylor Swift?
AT this point in his career, and with such a proven track record of influencing pop music over the past 10 years, there’s no questioning Hynes’ talent, ability to work with disparate collaborators, and skill for crafting timeless pop songs.
He also seems like a properly good guy. In a recent New York Times profile he comes across as both refreshingly casual and unpretentious, not to mention a former youth football star.
Perhaps influential and truly polymathic musicians like Hynes don’t always make their best music for themselves.
But Negro Swan doesn’t feel like a particularly impressive showcase for his own brand of insouciant cool. Part of this could be its experimentation with non pop-structures, the antithesis of where previous Blood Orange records and Hynes’ collaborations have found their simplistic beauty within.
Perhaps it’s also the fault of his previous record Freetown Sound, which increasingly seems like a career peak and one which Negro Swan feels slightly like a facsimile of.
Or perhaps influential and truly polymathic musicians like Hynes don’t always make their best music for themselves, but instead work best in multi-faceted and differing situations? Is it easier being Max Martin or Taylor Swift?
On Negro Swan, Hynes deliberately steps away from the music he’s been so successful and intrinsically skilled at making.
And while tasteful, achingly-pretty and inherently likeable at times, it feels like the first time there’s been a degree of stagnation in his work.
Where he goes to next – whether it’s writing and producing with other artists, or another project name altogether (Blood Orange is his second solo project after the very late-2000s folk of
But given his track record it’s hard not to be invested in his next album being his best.